Direct mail has become one of the most innovative channels in modern marketing
While it’s easy to get infatuated with all the shiny objects that the world of digital marketing offers, marketers should not be too quick to dismiss the power of direct mail.
Not only can direct mail deliver amazing results, but new technologies make direct mail one of marketing’s most innovative channels.
41% of Americans look forward to checking their mail everyday
65% of millennials pay attention to direct mail
42.2% of recipients either read or scan the mail they receive
Personalization of direct mail is among the top three B@B (business-to-business) marketing trends
Brand recall is 70 percent higher for direct mail than digital ads
And, did you know that HardingPoorman produces and delivers on average over 130,000 pieces of direct mail a day? That’s why many of the best marketers in a wide range of industries industry turn to us for their direct mail needs.
You might say that when it comes to direct mail, we deliver.
To arrange a no obligation meeting to discuss how HardingPoorman can help with your direct mail marketing.