Direct mail has become one of the most innovative channels in modern marketing

While it’s easy to get infatuated with all the shiny objects that the world of digital marketing offers, marketers should not be too quick to dismiss the power of direct mail.

Not only can direct mail deliver amazing results, but new technologies make direct mail one of marketing’s most innovative channels.

Consider This

• 41% of Americans look forward to checking their mail everyday

• 65% of millennials pay attention to direct mail

• 42.2% of recipients either read or scan the mail they receive

• Personalization of direct mail is among the top three B@B (business-to-business) marketing trends

• Brand recall is 70 percent higher for direct mail than digital ads

And, did you know that HardingPoorman produces and delivers on average over 130,000 pieces of direct mail a day? That’s why many of the best marketers in a wide range of industries industry turn to us for their direct mail needs.

You might say that when it comes to direct mail, we deliver.