Adding additional channels to your marketing campaign can increase its effectiveness by as much as 3 times
In this age of digital connectedness, the internet is where people often turn to find solutions to their problems and needs. It is within this digital landscape that they discover, search for, and talk about todays brands.
Therefore, in order to be successful, marketers must consider integrating digital channels into their existing print campaigns.
30% higher lifetime customer values are attributed to consumers shopping across multiple channels
13% more is spent by consumers who research purchases in advance
89% of customers are retained by companies with omni-channel engagement strategies
Customer satisfaction is 23x higher in companies who run omni-channel strategies
Companies that use multichannel marketing experience 3x higher effectiveness rates than those that use non-integrated campaigns
Customers on the receiving end of omni-channel marketing campaigns spend 10% more than those who aren’t
Companies with extremely strong omni-channel customer engagement see a 9.5% year-over-year increase in annual revenue, compared to 3.4% for weak omni-channel companies
Similarly, strong omni-channel companies see a 7.5% year-over-year decrease in cost per contact, compared to a 0.2% year-over-year decrease for weak companies
Did you know that HardingPoorman has the ability to help clients run multi-channel campaigns? In fact, through it’s funnel-as-a-service product called, “FunnelDriver,” HardingPoorman can help strategize and launch integrating campaigns— providing real-time tracking, optimization, and reporting at all levels of the marketing funnel.
To arrange a no obligation meeting to discuss how HardingPoorman can help with your Multi-channel marketing needs.